1 year fixed rate bonds can be attractive as your money is only locked away for a short period of time. This makes them a good choice if you are planning to use your savings within the next few years. You can earn a return and maintain the value of your funds relative to inflation while still giving you access to your money when you need it.
If you are looking to get a return on a larger sum, using fixed rate bonds are a great means of providing a secure income. They offer a guaranteed return for the life of the bond and let you keep your existing current account while transferring the balance not earning interest into the bond. This makes depositing your money into a bond a relatively simple, hassle-free way to start making your money do more for you, without requiring you to change your day-to-day banking.